TDWSA Year in Review – Highlights!

We are proud to share with you highlights from the past year, which has been truly amazing and was capped with a Special Achievement Award given to the TDWSA by Squash Ontario.

2016/17 Results: What a difference a year makes!

Participation in winter league grew by 45%, the number of players participating was up 44%, and Summer league grew by 125%.

In addition, players are generally more engaged with the league. We have 389 subscribers to our newsletter with an open rate of 60% and responses to our awards and post-season surveys were up dramatically over previous years. Responses to those surveys are highlighted below.

And we are proud of the following achievements:

  • Co-hosted 3 pre-season officiating/rules clinics with the men’s T&D league
  • Engaged with squash pros across T&D and with Urban Squash Toronto
  • Reached 75 women at the National Women’s Show
  • Brought back E League (registration capped at 30!)
  • Hosted 4 popular open houses
  • Raised >$500 for two squash charities and gave UST a substantial material donation
  • Hosted a sold-out C/D/E Tournament in May
  • Received Outstanding Achievement Award from Squash Ontario

2016/17 Post-Season Survey Player Feedback

Responses to our post-season survey were constructive and positive and led us to understand the following:

  • Satisfaction level was good and will be a focus of continued improvement next year
  • 4-player roster should be adopted
    • Not supported by all, it was acknowledged by most that the benefits outweigh the negatives
    • Reduces barriers to entry for new clubs/teams which is an important aspect to building critical mass in order to minimize long-distance travel
  • Bonus point was not well understood and perceived to skew results at B and C
    • We are piloting a 4 point system with no bonus point this summer
    • Results of this pilot will inform our decision regarding whether or not to reintroduce the bonus point in the fall
  • Zones of play, which we introduced at C, worked well
    • Reduced travel was well received and we hope to expand this approach to other divisions, including E, next year
    • We need critical mass (10-12 teams for A through D or 45-60 individuals for E) and relatively even distribution of teams/players in order to achieve this
  • Greatest sources of dissatisfaction were quality of refereeing and long gaps in schedule
    • The quality of referring came up in a lot of responses/questions. We will share information about learn to ref programs available in Toronto & District.
    • We are thrilled that women at all levels want to PLAY MORE SQUASH! Next season’s schedule will offer as much squash as possible.

Goals for 2017/18

As a result of your feedback, we have established the following goals for next season:

  • Overall Satisfaction: 4.5/5 stars
  • Give E league more “local” focus:
    • 15-20 E league players in each of up to 4 zones (East, West, North, South)
  • Keep growing the league and women’s squash:
    • Help between 4 and 8 more teams form
    • Help women at 2 to 5 more clubs to start building capacity
    • Host at least 5 more open houses
    • Marketing and promotional activities:
      • New website: Women’s squash calendar, Advertising/Sponsors, Photo gallery
      • Participate in and promote Women’s Squash Week events in September
      • Participate in the National Women’s Show with Squash Ontario
      • Pilot new social media engagement and advertising campaigns
  • Host 2 C/D/E Tournaments (September 30th & May TBA)